Web Page Writing Software - Or Human Content Providers?
Author: Ian McAllisterWhen should you use web page writing software, and when should you write your own articles or pay someone to be a content provider?
Root Home Page
You can
- Write home page yourself
- Write an article using content software to help you
- Pay someone to write the page for you
I suggest most strongly that you should write the main home page yourself. After all, you already know what you plan to put on your website, and you have researched what people want to see on your website, so all you have to do is tell them about it.
Start with a good title using the same keyword as you used in your domain name.
Use the same keyword in your first sentence and your last paragraph. That is to please the search engines. However the first sentence must also excite your visitors to read on. Listen to the news trailers when a news program is coming up. See how they make you want to listen to the news? That is what you want to do in your first paragraph. Make it all in bold letters.
Now in the rest of the article you must use the same tactics to make them want to click on each of your links to find out more. You know what you are offering. So make it sound interesting, as if you were speaking to your visitor. Use the word "you" more than the word "I". After all, it is the visitor you are persuading, not yourself.
Make sure you have links to the first-level sub-directories. That is why the home page is always called "index". The web content of an index should point to the nearest sub-folders.
Sub-folder Home Pages
The same reasoning applies to your choice of content writer. You are the best choice of author. But you can write articles using writing software to help you with information for your article.
Each branch home page should point back to the root home page and forward to any other home pages that branch off from that sub-folder. It can also point to any articles in that sub-folder, or you can rely on buttons in a separate column to point the way for you. If you have too many articles, make one of the buttons point to an article list, which will be a separate page for that sub-directory. See how I've done it on this site.
Other Article Content
The more articles you have, the more chances the search engines have of finding you, so the more visitors you'll have.
Don't have more than fifty articles in one sub-folder, or the list will be too long. Enough to fill a page might be an even better limit. Find a way to split them into two sub-sub-folders.
How to Get Site Content
- Write article yourself
- Article writing using content software to help you
- Pay a content provider to write the page for you
- Use free articles from article directories such as http://ezinearticles.com/ or http://www.goarticles.com/
As a beginner I suggest that you should keep the possibility of paying someone to write articles in mind, but don't do it yet. You want to get experience so that you know how long content writing should take. You should know and understand the difficulties. You should have experience of what to look for in an article, what keywords to choose, what layout, what links.
Otherwise how can you tell a freelancer what you want? How can you know how much it is worth to you?
If you like writing as much as I do, you'll be tempted to do all the articles yourself. That's a good idea for the first few hundred articles. That will give you experience.
However, time is money. If you can write six articles using article software in the time that you could write one article all by yourself, which do you think would be a better commercial idea? I don't mind taking two hours to write an article like this one myself.
However I know that I could write six articles in that time with some help from my computer, and six articles can bring six times as many visitors who spend six times as much money.
When you buy Content Composer, you also get a light version that you can give to your prospective freelance authors. Give them a list of keywords and the URL where an article has to go so that they can get a feel for the style of your site. When each article comes back, run the plagiarism detector in Content Composer over it to see if it is original or not.
Expect to be cheated when you are looking for new article writers. Some of them will try to sell you stuff they have copied from the Web. Some of them will be incapable of writing good English (or whatever language you specify).
A good idea is to advertise on elance.com or perhaps scriptlance.com (there are others if you search for them) for writers for ongoing work who are versatile, can write good English, and are willing to submit a 400 word test article, on... give them the list of keywords.
Choose the four most likely for your web copy (that's why you give them all the same article, for a fair comparison. ) Pick four different articles and give one to each writer. Pay all four, but pick the best two. Give two articles each to the two you have picked. See how they perform.
When you have found a really good author, don't lose her. Negotiate times and money that will keep her happy. And above all, don't tell anyone or they will load her down with work and you'll be back to using web page writing software again.
Get your webmaster tools and resources while they are still free.
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