Better Adsense alternatives are desperately needed now that Google seems to have lost its way in uncharted Cyberspace. Adsense used to be a good program. Now it can still add a little to the kid's pocket money.
Beginners might be surprised to know that just seven years ago Google wasn't the superpower that it is today and that Yahoo was the search engine that most people used for their internet searching needs.
Yahoo must have thought they were safe because of their early dominance in the areas of email, chatting and groups. Google probably thinks that it is safe now, but the alternatives are becoming more competitive.
Google went from being Anakin Skywalker in the early part of this century when Google started trumping Yahoo! as the most used and most beloved web portal, to being Darth Vader almost overnight. They've grown from being hip and young to the dark man behind the mask. They no longer care about their customers.
Desite their growing reputation as the Evil Empire, people continued using Google's fancy array of products because they all interconnected so easily and there was always a simple way to monetize with AdSense.
Most people point to AdSense as the crowning jewel of the Google fortune, but lately it would be more appropriate to label AdSense the Kryptonite that will probably transform Google into a mere mortal. It's not even Google's fault. It's the way people have abused the program.
If the easy money that AdSense guaranteed was the reason that people used Google, I'd sell every share of their stock as soon as possible.
Recent statistics show that Google's AdSense advertising program is losing its dominating grip on the web and its market share. Where AdSense was once the standard for internet advertising, it is now looked upon as the confusing and slow Goliath. One who is ripe for the smaller, more agile David to slay.
We can blame Google for being confusing. They are paranoid about people reverse-engineering their data, so they publish only partial data. This means that we are only guessing about what they want.
Hundreds of new advertising networks have attacked their Google rival head on and shown considerable staying power and it seems that some are even declaring victory.
OK...where are the millions of websites going when they switch away from Adsense?
Unfortunately, there isn't just one answer. Each company has different needs. So the answer could be not just one company, but dozens, if not hundreds.
As people become increasingly disillusioned with Adsense they will be looking for more specific companies to help service their needs.
They could use Google to look for Google AdSense competitors on Google, and they will probably be there if you look long enough. But a better place to look is http://smarthomebiz.com/go/adsensealternatives.php. Click here to buy a budget-priced comprehensive guide to AdSense alternatives.
Whatever you are using for your advertising needs, just make sure that the company you choose have their feet firmly planted on the ground. When a company disappears, or even makes too little profit, move to another in the list. That's what you are doing with Google, when you use better Adsense alternatives.
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