Why Do You Need a Keyword Research Tool to Make Your Own Website?

Author: Ian McAllister

Why should you need a keyword research tool when you know what the market is demanding? Imagine you've alerady made your marketing plan for a very well designed website about self-contained diving equipment.

Nobody visits your site. Why? Because they were searching for Aqualung or Scuba equipment. You might even make your site about Aqualung and miss out on all the American market because you didn't mention Scuba equipment. This step is all about how to do keyword research.

That's where you need a keyword suggestion tool. You don't just want one keyword. You want a different keyword for each page, and you want to know more about the attitudes of people using those keywords. A good idea is to gather ten thousand keywords, sort them into groups, then choose which groups to use in your site.

Why not use the entire collection? Well it's unlikely that you can be the world's greatest expert on everything about cameras for instance. So you specialize in a small field (niche) and possibly branch out later.

Continuing our research with keyword marketing

This used to be all a matter of keyword density. You just spammed the search engines with the same keyword repeated over and over again. Google got tired of that and invented Latent Semantic Indexing. Their computers simply worked out which words should appear in the same article. If these words don't appear, then the article isn't about that subject.

Here are some of the places that you should use keywords

in your domain name
in the title of each page, the first paragraph, and the last paragraph of each page.
in your sub-directory names
in articles that you submit to free article directories
in your web2 promotions for your website

The aim of this step in your business market research is to collect as many top search keywords as you can, then delete the ones that are not relevant, or unprofitable, then organize the rest into a useful order. We will do this by creating a list with one tool, then submitting the whole list to another tool to get more keywords, and so on.

If you are thinking about buying a camera and see one slung across a friend's shoulder, do you say

I've been looking for a digital camera. Your digital camera looks interesting. I would love to know more about your digital camera. Could you show me how to take a picture with your digital camera? How much did your digital camera cost?
I've been looking for a camera for when I go on holiday next month. I've got an old film one, but digital seems to be the way to go. What do you think of them? Would it be worth getting one for my holiday snaps? I'd probably take mostly landscape photos.

Of course you wouldn't talk like the first example! It just isn't natural. In the second example the phrase Digital Camera isn't used even once. But remember that Google is the one using latent semantic indexing, and you should use your best keywords once or twice for the sake of other search engines.

Google would detect the words in italics and decide that the theme was digital cameras.

So what should you do when you are writing your article? Write naturally, then go through each article and make sure that you include five or ten keywords that your keyword research tells you should go together. Also you should have your chosen keyword in the article title, first paragraph, and last paragraph.

Also have your best keyword for subdirectory titles. For instance, this sub-directory is called planwebsitedesign, because the theme is website design.

Keyword Research Video

This is a long video because keyword marketing is a big subject, and each tool has something different to offer. My software wouldn't allow me to put it all in one video so I've had to split it into two sections. You can see each step as if you were looking over my shoulder, and if you want to make Internet money you shouldn't neglect this important step.

I'm offering a free course of over twenty videos (I haven't made them all yet so I don't know the exact number) that allow you to "look over my shoulder" as I work through each step of making your own website. So click here to sign up for my course now (it's free) so that you can see the long videos as soon as I have them ready for you. I'm assuming that you already have a program to unzip the files. You can probably find a freeware unzipper at tucows.com if you don't have one already.

I can't give you an extract video this time because the theme is too complicated. Here are the headings you will find in the two videos.

First Keyword Suggestion Tool Video

Narrow your field
Wordtracker tool
Keyword text file
Using Forums
Using Tilde in Google
Grokker Tool
Amazon SIPs
Ask Tool
Clickbank Keywords

Second Business Keywords Market Research Video

Spy Tool
Seotool Keyword Tool
Google Traffic Estimator
Trimming the list
Grouping Keywords

Each keyword research tool offers you something different. Next you might like to check out other articles in the right column, or go on to the website software editor section.